Project Overview
Unsub is a subscription management app. That empowers users to effortlessly track, manage, and cancel their active subscriptions directly from their mobile devices.
1 months
Duration
Tools
Responsibilities
Secondary Research
User Flow
Wireframe
Usability Testing
Competitive Analysis
Prototyping
Problem Statement
Users are struggling to manage their recurring subscription.
Unsub's subscription tracking product is limited to desktop users, resulting in a missed opportunity to tap into the large mobile audience.
Business Goals
Solution
An app designed to help users cancel and manage their reoccurring subscriptions.
Unsub is a mobile app that helps users manage their subscriptions by sending notifications of upcoming charges and enabling them to cancel unwanted subscriptions within the app. This allows users to avoid unnecessary expenses and maintain better financial management.
Create an app that supports these functions:
1. Allows current web users to see all of my subscriptions in one place so that they can get a comprehensive view of their spending on subscriptions.
2. Allow users to unsubscribe from a subscription so that they can reduce needless spending.
Streamline Subscription Management
Cancel with Ease: UnSub's "Cancel it for me" feature makes unsubscribing hassle-free.
Personalized Spending Analysis
Real-Time Insights: UnSub merges subscription management and spending analysis for effective financial monitoring.
Discover
Secondary Research
Consumers often struggle with subscription-based models as auto-payments enable service providers to benefit from their lack of awareness, leading to multiple subscriptions and unexpected financial burdens.
According to C+R Research, almost one-third (30%) of the people underestimated how much they spend on subscriptions by $100 to $199.According to Statista, for just media and entertainment offerings, the average number of paid subscriptions per consumer was 12 in 2020. Millennials had the most subscriptions: 17.According to C+R Research, almost one-third (30%) of the people underestimated how much they spend on subscriptions by $100 to $199.User Interviews
40% of users have faced a financial strain due to the cumulative cost of multiple subscription-based services.
Have you ever forgotten to cancel a subscription before the free trial ended?
Have you ever been surprised by the total amount you spend on subscription services each month?
Do you regularly review your subscription expenses to ensure they align with your needs and budget?
Persona
Based on user interviews and extensive secondary research, I created comprehensive a persona to delve into users' needs, goals, experiences, and behaviors, thereby gaining valuable insights.
Study Industry Leaders
With the personas guiding the app development, I conducted research on existing solutions in the market to assist users facing subscription management challenges. I focused on studying industry leaders who have effectively tackled this problem space. By analyzing their approaches, I sought valuable insights into addressing similar challenges and aligning with users' financial goals.
Likes
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Connect all your bank accounts, credit cards, and investment accounts for an overview of your finances.
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Connect all your bank accounts, credit cards, and investment accounts for an overview of your finances.
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Connect all your bank accounts, credit cards, and investment accounts for an overview of your finances.
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Connect all your bank accounts, credit cards, and investment accounts for an overview of your finances.
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Tracks unwanted subscriptions and identifies possible money-saving opportunities.
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Tracks unwanted subscriptions and identifies possible money-saving opportunities.
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Tracks unwanted subscriptions and identifies possible money-saving opportunities.
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Tracks unwanted subscriptions and identifies possible money-saving opportunities.
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Provides detailed analysis of spending patterns & trends. Allowing users to analyze their spending patterns and trends over time.
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Provides detailed analysis of spending patterns & trends. Allowing users to analyze their spending patterns and trends over time.
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Provides detailed analysis of spending patterns & trends. Allowing users to analyze their spending patterns and trends over time.
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Provides detailed analysis of spending patterns & trends. Allowing users to analyze their spending patterns and trends over time.
User Flow
After analyzing existing market solutions and how they have managed to lay out their user flows, I proceeded to map out user flows for Unsub. Unsub’s user flow is designed to provide users with a seamless and intuitive experience in managing their subscriptions.
Sketches
Key features had been identified and ideated after identifying user challenges, and sketching helped to quickly shape the product concept.
Ideate
Wireframe
I transformed the wireframes for the app into a mid-fidelity design, elevating the visual representation. Throughout the design process, my objective was to create a highly navigable and user-friendly app interface.
Design
Usability Testing
Upon completing the mid-fidelity design of the Unsub App, I ran a guerrilla usability test to understand how users would interact with this particular design approach.