Brand Design
The Bridging Health Equity Initiative, launched by DiscoverU Health, addresses the pressing need for healthcare access and preventative measures within minority-owned businesses. I was tasked to create the brand guidelines for this campaign.
My job is to visually represent the campaign's ethos of empowerment, inclusivity, and community engagement, the design strategy focuses on a vibrant and welcoming aesthetic. The chosen typography, color palette, and design elements are intended to resonate with the target audience while conveying professionalism and reliability.
1 week
Duration
Tools
Responsibilities
Visual Design
Typography
Color story
Brand Guidelines
Summary
Through a thoughtful design approach, the Bridging Health Equity Initiative leverages visual storytelling to amplify its message of empowerment and community-driven change. By utilizing cohesive branding across various touchpoints, the campaign aims to inspire action and foster lasting impact in promoting health equity within minority-owned businesses.